DOJ: News Release

Comments Sought on Proposed License Plate Design

HELENA – A proposed design for Montana’s next standard license plate (right) was unveiled today, and now officials are asking Montanans what they think.

Comments can be submitted via e-mail to mvd@mt.gov, and “license plate design” should be in the subject line. Comments may also be submitted by U.S. Mail to License Plate Design, Motor Vehicle Division, P.O. Box 201430, Helena, MT 59620-1430. The deadline to submit feedback is July 20. Comments will not be accepted via telephone or fax.

“We know Montana drivers have strong feelings about how license plates look,” Motor Vehicle Division Administrator Dean Roberts said. “We’re pleased with the new design, but we want to hear what they think.”

The top and bottom of the plate are medium blue. An outline of the state is in silver, and across the bottom, from left to right, mountain ridges transition to foothills then prairies in an image that echoes the state’s geography.

Letters and numbers are dark blue on a white background, and the “dot” between a county prefix and the plate number is the familiar silhouette of a steer’s skull. Across the top, “Montana” is written in gold lettering.

The plates go into production this fall. Beginning in January 1, they will be issued for new registrations and renewals.

A design advisory group that includes representatives from the Attorney General’s Office, Motor Vehicle Division, Montana Highway Patrol, Montana Promotion Division, AAA of Montana and Correctional Enterprises of the Department of Corrections has worked on developing the sample plate.

Roberts said the committee is now hoping for specific feedback.

“If people like the design, we hope they’ll let us know what they like about it,” Roberts said. “If they dislike it, or have an idea for a different color or image, we hope they’ll pass along suggestions.”

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