DOJ: News Release

Final Standard License Plate Design Bolder, More Colorful

HELENA – Motor vehicle officials unveiled a warmer, more colorful design for the state’s standard license plate today. The final design comes two weeks after Montanans were asked for their feedback.

The top of the plate is blue-green, and the color fades into lighter blue, pale purple and gray. Across the bottom, from left to right, mountain ridges transition to foothills then prairies. The mountains are more colorful than on the original plate, with grays, greens and browns, and the bottom edge of the image has trees and grass in shades of green.

Letters and numbers are black, and the “dot” between a county prefix and the plate number is the familiar silhouette of an animal’s skull. Across the top, “Montana” is written in gold lettering. The color of the lettering is darker than in the original plate, and the outline of the state is thicker than on the proposed plate.

Motor Vehicle Division Administrator Dean Roberts said the design takes into consideration more than 650 comments submitted to the division. Roberts said positive comments out numbered less-than-positive ones about two to one, but color – or the lack of it – was a popular theme.

“A lot of the comments said the proposed plate was too cold, too plain and not colorful enough,” Roberts said. “We’re very pleased with this design. We think it’s a better representation of the state.”

Kalispell artist Tim Braun designed the license plate. A design advisory group including representatives from the Attorney General’s Office, Motor Vehicle Division, Montana Highway Patrol, Montana Promotion Division, AAA of Montana and Correctional Enterprises of the Department of Corrections worked on developing the plate.

The plates go into production this fall. Beginning in January 1, they will be issued for new registrations and renewals.

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