DOJ: News Release

Bullock Unveils invisibleepidemic.com

Attorney General Introduces Statewide Prescription Drug Abuse Ad Campaign, New Website at Event in Billings

BILLINGS – Montana Attorney General Steve Bullock unveiled a new, statewide ad campaign and website on Tuesday at St. Vincent Health Care in Billings.

The radio, television and print ads — which will begin running statewide today — focus on the growing epidemic of prescription drug abuse. The misuse of prescription drugs is a contributing factor in the deaths of over 300 Montanans every year.

“Prescription drugs are important medications. Used correctly, they can alleviate a tremendous amount of suffering. But when they are misused, they can also create a tremendous amount of pain and destroy lives,” Bullock said. “Let’s get the message out: prescription drugs should be saving lives – not ending them.”

In debuting the ads, Bullock was joined by State Rep. Tom Berry from Roundup, Billings physician and recovering prescription drug addict Michael Metzger and Billings resident Annie Rice, whose brother spiraled into addiction after receiving pain medication for a back injury sustained while working in a stockyard.

The public service announcements — which can be viewed on invisibleepidemic.com — seek to raise awareness of the problems caused throughout our state by the misuse, abuse and diversion of prescription drugs:

INVISIBLE EPIDEMIC: Suddenly Disappeared TV SPOT #1: INVISIBLE EPIDEMIC: Suddenly Disappeared
There’s an invisible epidemic plaguing Montana. While meth, heroin and cocaine contribute to the deaths of 20 Montanans each year, prescription drug abuse is a contributing factor in the deaths of more than 300. Imagine if 300 of your friends, neighbors and loved ones suddenly disappeared. I’m Montana Attorney General Steve Bullock. Parents, please talk to your kids, because prescription drugs should save lives – not end them. Learn more at invisibleepidemic.com.

INVISIBLE EPIDEMIC: All Across MontanaTV SPOT #2: INVISIBLE EPIDEMIC: All Across Montana

There’s an invisible epidemic crossing Montana. From Wolf Point to West Yellowstone, from Missoula to Miles City, prescription drug abuse is pulling Montana apart. It’s a contributing factor in the deaths of more than 300 Montanans every year. I’m Montana Attorney General Steve Bullock. Parents, please talk to your kids, because prescription drugs should save lives — not end them. Learn more at invisibleepidemic.com.

invisibleepidemic.com provides more information about the danger of abusing prescription drugs — medications that, when used properly, can save lives and ease severe pain. The website also provides additional information on how to talk with children and how to properly dispose of unused and outdated medications. It also provides links to treatment providers.

Financing for broadcast and placement of the radio, television and print ads comes from the generosity of corporations and private foundations, not public funds.

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